Google Local Service Ads TCPL (Target Cost Per Lead)

Google Local Service Ads TCPL (Target Cost Per Lead)

Google seems to be rolling out a new bidding option for Local Service Ads named Target cost-per-lead (tCPL) bidding. Target cost-per-lead (tCPL) bidding is a semi-automated smart bid strategy. You set your desired average cost per lead, and Local Services Ads...
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