Starting in six weeks, Google will officially begin tracking users across all their devices, integrating data from Chrome, Android, and other services. While many might assume this type of tracking has been happening behind the scenes, this move openly formalizes Google’s ability to link your activities across devices into a cohesive profile. As Zak Doffman highlights in his Forbes article, this shift represents a significant power grab aimed at controlling how data is measured and used for targeting, ultimately locking in their dominance over advertising metrics.
For users, this means even less anonymity and greater entrenchment in Google’s ecosystem. It’s not just about delivering ads anymore—it’s about ensuring Google owns the gold standard for measurement in the digital economy. While this move provides advertisers with unprecedented targeting precision, it raises critical questions about privacy and user consent.
Read more in the original Forbes article.
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