A recent report from Search Engine Land reveals that Google Ads costs have increased by 13% year-over-year. While this surge in ad spend might seem daunting, there’s a silver lining: conversion rates have improved by 7%, indicating that users are engaging more...
Marketing & Operations AI Business consultant
CHRIS BERNARD
Chris has managed comprehensive marketing campaigns for high-profile brands such as HSN, GM, Caterpillar, Whirlpool, Michelin, Cintas, Shumaker, Raymond James and many more. His career includes strategic roles at renowned agencies like Starcom MediaVest and Publicis.
Throughout his career, Chris has been featured in prominent publications like Search Engine Watch, Fast Company, Chicago Tribune, and CIO. He has also been a professional speaker and trainer, sharing his insights and strategies with a wider audience.
Chris’s approach is client-focused, aiming to establish trust and value through a simple, low-cost onboarding process.
Chris’s Writings
Exploring the Philosophy of AI: Consciousness, Reasoning, and the Future of Intelligent Machines
Artificial intelligence has rapidly evolved from a futuristic concept to an everyday reality, but how close are we to creating truly conscious or reasoning machines? In a fascinating episode of Google DeepMind: The Podcast, host Professor Hannah Fry dives deep into...
How to Choose the Best GEO Tool — And Why Tools Alone Aren’t Enough
As AI-driven search engines like ChatGPT, Gemini, and Perplexity reshape how consumers find products and services, your brand’s visibility in these platforms is more critical than ever. A recent article from Search Engine Land, “How to choose the best AI visibility...
Why SEO Efforts Fail—Even When You Do Everything Right
By Chris Bernard, Content Engagement Labs In a recent article published by Search Engine Land, the author does a masterful job laying out the evolving priorities for winning organic traffic. From the shift in how users move through the funnel to the importance of...
Wanted to Build Your Own Website But Just Haven’t…Now Might Be the Time.
If you’d thought about building your own website now might be a good time to try a new AI powered Wordpress technology that is showing some promise. To date… haven’t been impressed with offerings from GoDaddy Airo. ...
Automate Smarter: Real MCP Use Cases Plus Extended Ideas for Your Team
In the rapidly evolving landscape of AI integration, the Model Context Protocol (MCP) has emerged as a pivotal tool for enhancing workflow efficiency. In his insightful article, Joel Lim of Runbear illustrates six practical applications of MCP-powered agents that are...
What Google’s Search Liaison Just Revealed: How Small Brands Can Beat the Big Guys in Search
In a recent presentation at Search Central Live NYC, Google’s Search Liaison, Danny Sullivan—widely considered the grandfather of modern SEO (think Moses or Abraham for search marketers)—shed light on how smaller businesses can rise above bigger brands in Google...
How Busy Business Leaders Can Use AI for Deep Research and Everyday Life
If you’re a business owner or high-level executive, chances are your days are packed with meetings, strategic planning, and keeping your company on track. With so much to do, personal research, curiosity-driven learning, and even small daily optimizations often take a...
5 ChatGPT Prompts to Reclaim Your Time and Boost Productivity for Busy Executives
In her Forbes article “5 ChatGPT Prompts To Buy Back Your Time,” Jodie Cook presents strategies for business owners and executives to optimize their schedules and enhance productivity using ChatGPT. The five prompts she recommends are: 1. Identify High-Leverage...