Futureproofing Your Practice for AI and a Zero-Click World Delivered at the Advanced Atlas Orthogonal Seminar in Atlanta

[00:00:00] Speaker: But it will impact your business, so it’s pretty, it’s pretty important. And some of you can’t see this screen because you’re way back there. Um, if you want, I can get everyone’s email, I can send this presentation out. So you have it, because there’s some really tactical stuff in there that you’re going to really want to consider about your business.

[00:00:21] Um, also during this presentation, if I have time for Q&A, I’ll actually answer some of the questions you guys have. Um, you can text me, this little guy is going to follow us all the way around in the presentation. Text questions to the phone number, I’m again not sure if you can see it, um, I have tablets on the right.

[00:00:42] But, definitely worth the time to check out. So, in addition to that little piece, there’s also, let’s see, Um, yeah, so I already covered the print. We are doing filming, so if you guys want to do a quick promo video for your company, Uh, we are down the hall, the room around around the corner. What’s the room number?

[00:01:07] Room 8. Chittuga. Chittuga. Chittuga. We’re all set up and ready to go for you guys. So, quick, anything quick, or if you want to make up to a half hour, we can certainly do that. Okay? So, my name’s Chris Bernard. Still on the screen? Okay. Um, I tried to actually find an updated photo. As you can tell, I had more hair in this than the second one.

[00:01:32] So I, this presentation’s about AI, right? So I’m like, you know what? I wonder if, now that I can go, because I can get a picture of myself right now without hair, pretty much. But I wonder if AI can help me, you know, get hair back, right? So I gave it a quick crack at it. Let’s see what it came up with. I don’t know if it’s the right do for me.

[00:01:50] But, uh, you know, we’ll give it a shot. So, I’ve been born and bred in big advertising agencies. So start a comedy event group, we open it up. You can find it’s like Ditech, and Sherwin Williams, and General Motors, and things like that. Um, I now work at a small boutique agency called Content Engagement Lab.

[00:02:10] It’s a division of DOT 29 Marketing. I’ve been born and bred in this stuff. We do this every day. We touch clients from SEO, you know, to website design, to consulting, to market planning, to ROI forecasting, tracking, all of that stuff. Um, and I’m just really genuinely blessed to be here with you guys. Okay, because,

[00:02:35] I’ve known Dr. Fiorini for quite some time, um, and he lives up in Tallahassee, where I’m in the Tampa, Sarasota area. So that’s a little bit long of a drive. But I have Dr. Gardner who takes care of not only me. But my wife, who has MS, she has no symptoms observable, which is a fantastic part of it, because, I’m sure, because of AO.

[00:02:58] And my two girls. I have a 14 and I can’t even believe I’m going to have a 17. You know, but it is what it is. So it’s just my genuine pleasure to speak with you guys today. So, I’m in this with you. We need to, we need to get more of you guys and gals out there servicing your communities, right? So we need to birth more of you guys.

[00:03:21] So that being said, uh, how do we finder stuff today? You have back pain issues. What do you do? Right? You pick up your phone. You open up your computer, you type, you go to Google, right, you type that in, you may use the word near me, chiropractors, right, and then you’re left with a whole bunch of like, different search things, right, you see this, this screen kind of popping up, so you do that search, and you got, you got great organic, you got that little map area, and hopefully you’re in that map area, right, with the three little listings in there, because no one clicks the more.

[00:03:53] Did you notice that? No one clicks the more for the map. You just assume those three are the best, right? And you have your organic down there. You may have some videos in there that show up. But at the end of the day, that’s how search is done today, right? They may pull up, uh, you know, they may look at the reviews on some of them, right?

[00:04:09] In fact, 71 percent of people look at those reviews, by the way. So if you’re not building reviews, please make sure you do that. Okay? I’m building to a day called Z Day. Get ready. Z Day is zero click. It’s zero click. Most of your clients are probably referral agents. But, at some point, the referral is going to be an AI agent.

[00:04:31] You go, Oh! That is not going to impact me. It’s not going to touch me. It will impact you. It’s going to change every single thing about not only how you get patients, but how you deliver quality once they become patients. How many of you are toying with AI right now? Toying with AI. Artificial intelligence.

[00:04:54] Chat GPT.

[00:04:58] Okay. One. How many of you like HubSpot? How many of you have EMR solutions that kind of do some stuff automatically for, for you?

[00:05:11] Okay. So I knew doctors, the bar was pretty low. Guys, I’ll just be honest with you. Um, we need more of you. I don’t know what to tell you. I drive 45 minutes to see Dr. Gardner. We’re going like twice a week. It’s too much. We need to keep this going so. So, listen up. And, by the way, my contact info is in here.

[00:05:30] I have an offer. Like, let’s talk. We don’t have to spend huge amounts. Just some basic things that can be done so that you show up at least right now, okay? Can I get, can I, can I get just a little bit of agreement on that? Okay. But this will change not only how you search, how many of you are using it for research?

[00:05:48] Do you even know you’re using it for research? AI, right? All these tools that you guys hear about, they’re there, um, and it’s going to impact, you’re, you’re part of a process, right? Somebody’s in an auto accident, right? Are you the first one they come to? No. Are you often the person they see last? Okay, so all of that system has change slash opportunity.

[00:06:15] All of it. You want to take advantage of that opportunity? Okay, AI is critical to that, guys. So up and down the supply chain, east and west of that supply chain. It is going to impact what you do. This is my dog. Her name is Elska. She’s a 19 pound mini-cockapoo. She’s the sweetest dog in the world, but when another dog barks, she runs outside, her tail goes up, and she barks like she’s a 900 pound beast.

[00:06:44] You guys need to be that top dog. How do we get there? Because there’s going to be one. There’s going to be one answer to “I have back pain,” “I have neck pain,” “I hurt my knee,” “My shoulder hurts.” One answer is going to be provided to the customer. You guys need to be the answer to that question Okay? In your area, locally I’m going to talk to you on how to do that. If you don’t have an answer to that question.

[00:07:15] Even your current business is going to dry up. I’m just going to tell you. So, how many of you recognize this? Anybody recognize this? 2001 A Space Odyssey? Hal? Right? Now you recognize it? Okay. So, Hal was great because he could solve all the problems. Right? He just said what it was and he was able to trigger all the other things that are required.

[00:07:41] That’s what it’s going to be. And how to learn how to do that stuff in business programs or whatever, okay? Some of you are going, I don’t even know, like, I’m not training, I don’t know how to train these things, I don’t know how to implement them. Here’s the good news, you ready? You ready? You’re not going to have to.

[00:08:01] You’re already doing it.

[00:08:05] You’re already doing it. So, here’s the deal. Have you ever seen this commercial? Here. Let’s see. I’ll see if I can get it right here. This is so good. You guys.

[00:08:19] Speaker 2: searching, click, you take. Oh, you can’t see it. It doesn’t have to be so creepy. The DuckDuckGo Atlas, you search and private those trackers.

[00:08:33] Speaker: So it’s on my computer, it’s on my other screen.

[00:08:35] Um, this is a commercial from Duck Duck Go. How many of you seen that Duck Duck Go commercial. Honestly, Google’s watching you. How many of you have devices in your hand pocket right now? Does everyone? Even if it’s a flip phone, by the way. Right? This device is tracking you all the time. Do you realize that Facebook has 2,900 data sets available on each and every account?

[00:09:05] I didn’t say data points. I said sets. Buying patterns would be one. Right? So what I’m saying is, you guys are training these things and we don’t even know it. It’s automatic. It’s happening right now. Right? In fact, so much so is, it’s going to know how you process, where you’ve been, your drive patterns, right?

[00:09:29] What you do in relation to things that you’ve seen. Things that impede your way that you make changes on. Who you know, your friends, what they talked about, what you’ve looked at. You know when you scroll through Facebook, right? You ever stop and, God forbid, if you look at a cat video on Facebook, right? It knows.

[00:09:47] It knows that your eyes stopped and look at that for just that 10th of a second faster. It’s going to know you better than you want to admit to yourself. Right? And think about the data pattern. You were talking about some of this before, just in terms of drive time. Now, if I’m, if Dr. Gardner’s our client, I go to Dr.

[00:10:06] Gardner, my wife, what if Michelle, my wife, decides every Tuesday, 45 minute drive, isn’t going to work? Because it’s raining, she’s got to cross the Skyway Bridge. Okay? And she cancels every single time it rains. Because she’s scared of the winds on that scary bridge. Now, she might pick up on it, but what about the AI tool?

[00:10:30] It knows where she’s at. What if it says to Michelle, or to you, to you guys, You know, it’s scheduled to rain and Michelle’s coming across. You may want to call her and see if she wants to reschedule. Or, better yet, how about this? Your system does it. Your AI agent does it. That revolutionized your business right there?

[00:10:54] It’s just one little piece. One little piece. So, scenario two. I have back pain. It’s going to know who my people are, what I’ve looked at, are reviews important, it’s going to know who I’m connected to, it’s going to know about my previous medical history of what I do there, and it’s going to find the right physician for me.

[00:11:21] I didn’t look at reviews. Let me ask a question or two. Chris, this sounds so far away. This sounds so far away. I’ll tell you what. Let me actually get it up here. This is, this will blow your mind, you guys. Let’s see if I can actually get it. Let me close, let me close this. There it is. Okay, cool. So, by the way, keep in mind, you guys, this was in 2018.

[00:11:54] 2018.

[00:11:56] Speaker 3: It turns out a big part of getting things done is making a phone call. You may want to get an oil change schedule, maybe call a plumber in the middle of the week, or even schedule a haircut appointment. You know, we are working hard to help users through those moments. We want to connect users to businesses.

[00:12:16] In a good way. Businesses actually rely a lot on this. But even in the US, 60 percent of small businesses don’t have an online booking system set up.

[00:12:27] Speaker: We think

[00:12:28] Speaker 3: AI can help with this problem. So let’s go back to this example. Let’s say you want to ask Google to make you a haircut appointment on Tuesday between 10 and noon.

[00:12:41] What happens

[00:12:42] Speaker: is the

[00:12:43] Speaker 3: Google Assistant So that’s

[00:12:44] Speaker: being prompted right now. Like, that technology is post desire of consumer. It’s fulfilling it. Right? This, this situation. You’re telling Google to do something. Okay? The AI agent is

[00:12:58] Speaker 3: now making the call seamlessly in the background for you. In the background.

[00:13:02] So what you’re going to hear is the Google assistant actually calling a real salon to schedule the appointment for you. Let’s listen.

[00:13:12] Speaker 4: Hi,

[00:13:21] I’m looking for something to make sure. Sure, give me one second. Mm hmm.

[00:13:28] Speaker: That’s the uh, that’s the

[00:13:30] Speaker 4: uh, Sure, what time are you looking for around? At 12 p. m. We do not have a 12 p. m. available. The closest we have to that is a 1 15. Do you have anything between 10am and, uh, 12pm?

[00:13:46] Speaker: That’s the agent.

[00:13:46] Speaker 4: Depending on what service she would like.

[00:13:48] What service is she looking for? Just a woman’s haircut for now. Okay, we have a 10 o’clock. 10am is fine. Okay, what’s her birth name? The first name is Lisa. Okay, perfect. So I will see Lisa at 10 o’clock on May 3rd. Okay, great. Thanks. Great. Have a great day. Bye.

[00:14:13] Speaker: How many of you knew that was available in 2018? 2000? You hear everything about chat. GPT, which is a Microsoft, was late to the dance, right? So it decided to go buy into that relationship chat. ChatGPT is an AI agent, which is great, fantastic. We use it. It’s implemented workflow across all over place. The problem is, Google feels like they’re way behind the technology.

[00:14:41] I assure you, they are not. And Google makes a lot of money off of search. If you get any leads, or any types of people saying, Oh, I saw you on Google, I did a review on you, or I heard somebody, I looked you up online, This should scare the living heck out of you guys. Because unless you’re the answer to that problem, unless you’re the answer to that solution, you could be losing your business.

[00:15:04] The customers you currently have. Okay? Especially as you evolve. And for those of us that are going to get retired soon, Um, I want, you want something to sell, you need something to turn over. So that scenario, take it a little bit a step further, that was a phone call, right? Well, could you imagine a new patient?

[00:15:23] New patient comes in, you got a back pain, Dr. Gardner comes up, great, fantastic. The AI is taking care of all of that. There’s no communication. Chris, you’re available on schedule for Thursday, Dr. Gardner is available on Thursday morning at 8 40 a. m. Would you like me to make that appointment? Sure. It may have talked to you, but it may have been talking to your agent at the clinic.

[00:15:46] Oh, and because I’m a new patient, there’s a whole bunch of paperwork I have to fill out. It’ll ask, do you want me to submit the required paperwork? Yeah. It’ll do it.

[00:15:58] Is that cool or what? Scary! But cool. Right? It’s very, you know,

[00:16:04] Speaker 5: a reviews. Um, I just wanted to ask you something. We were talking about the reviews. So from now on, every time a patient says, Okay, do you have the other day headaches, neck pain or something? You just, is there anything that you recommend, or is it just going to say, Hey, I saw this lady, or this guy.

[00:16:24] You know, a typical normal review that somebody does. Do you recommend us to take the patient as something that will help us to, For, for, for that system to even work more efficiently, you know what I’m saying? Absolutely. So it gets, you know, connected in a way that, what, what it’s heading into, you know?

[00:16:41] Yeah, so with with the reviews. How basic they should be, or what specific things, you know? You know what, just

[00:16:46] Speaker: getting them at this point is what matters. Genuine reviews. And the fact is, that’s one of the, cause I, I promised you guys I’d give you a checklist. That is one of those things, but please, like, there’s a, there’s a QR tag in here, you guys, to book some time with me, like, to actually go, because there’s so many tools, not just from a marketing standpoint, but from an operations standpoint, and you, you want to make your business more efficient, and try to inject workflow issues into your organization without the staff.

[00:17:15] It might not be, it may not be smart. So, reviews are important. And they’re very easy, and I would just encourage them all to just make it easy for them to give, right? So, and we can cover that a little bit. But it’ll complete all the required tasks for you. So the question is, is Google a friend or a foe?

[00:17:32] Is AI a friend or a foe? The fact is, it’s both, you guys. Now, when, when a task, you’re toying around with AI, for example, I mean, there’s so much that we can do, from a research perspective, from a reading and documentation standpoint, uh, from an accounting standpoint. There’s so many things that can be done on the operations side.

[00:17:53] We’d love to do kind of an assessment there with you guys, but also on the other side, which is marketing as well. But, you really should be doing this all the time in your business. I know Dr. Fiorini does it, like, all the time. But, he’s playing with the tools, listening to the stuff, but a lot of us are running our businesses.

[00:18:09] So, we just have time to mess around with that. So, the fact is, let’s, you usually look at it like annually, right? Once a year, kind of looking for your tool set and your tech staff and all that stuff. That’s too infrequent, even for your businesses. Okay, so I’m recommending twice a year at the minimum, okay?

[00:18:30] Um, and I have a solution that kind of helps a little bit with this. I am not going through this document. These are all the things that you can do just at a top line level with AI. Okay. In your business, from an operations side. Okay? The font is way too small, even if you’re sitting there. Probably. Can you say the big headings?

[00:18:50] Yeah, so, diagnostics assistants, personalized treatment plans. All of you guys are trained to do these treatment plans. And I can facilitate that

[00:19:01] Speaker 2: really,

[00:19:01] Speaker: really well. Okay? Administrative efficiencies. Okay? Sorry, Cathy. Um, telemedicine and remote monitoring. Some of you guys had to do that, it’s hard to do in your industry, but you can even put monitoring tools into place to be able to make operations much, much better.

[00:19:18] Research, research and drug development, but research. Guys, if you have patient requests, or trying to figure out where your patients are from, or which ones are most profitable, AI is fantastic at that stuff. Improving patient outcomes, by the way, the right AI tool. Just a quick caveat, you guys, if you guys have proprietary stuff, do not use ChatGPT.

[00:19:40] Understood? Because that privacy stuff goes away. I’ve shocked way too many people on that. So, you can use like Writer, you can use Perplexity, you can use different ones. Even shutting off the settings in there, don’t buy it. They can update those settings, and now all of a sudden that private information, that proprietary stuff, is now out there for everyone.

[00:20:01] There’s no getting it back. There’s no getting that genie back in the bottle. Uh, let’s see, enhanced decision support. Guys, this is where AI actually shines real well. And then patient engagement and education. And that’s just the operations side. There’s a whole bunch of marketing stuff. Content development, patient engagement, personalization, SEO and SEM, uh, search engine optimization, search engine marketing.

[00:20:24] Analytics and insights, video marketing. You can craft complete videos using AI. But we can feed it a script and it can just do it. Like, and it looks great. Not perfect yet, but pretty darn close. Automated communication, social listening and sentiment, relationship management, CRM, patient management, letting them know you feel loved.

[00:20:44] That would be a simple no brainer for you guys. That communication with a client, between appointments, keep them engaged, keep them engaged, does it automatically. And it’s helpful to them, by the way. And then predictive analytics. Really good stuff. Guys, there’s a couple ways to do this. One, is do it yourself.

[00:21:02] You could listen to all of the, by the way, if you want to play, this is Poe. It’s an AI tool that allows you access to a lot of the, um, a lot of the AI bots already out there. POE. com. Fantastic. What you can see as it’s scrolling through, it’s Poe. com. There’s a ton out there, okay? So, or you can follow the people that are the known, the notables, right?

[00:21:27] We’re really generating the news. Yes, there’s thousands of them. Okay, so, if you have a lot of time, this is kind of what we do. Oh, I like Udio. Udio is one you probably want to check out, too. How many of you are into music, just by chance? Is there any music? Okay, you can write a prompt. Like, really just write a prompt.

[00:21:47] Um, what’s a prompt? A prompt is like giving information. So if I wanted to, I could actually craft a music, a track for this conference. So I would feed it something like, I’m giving a presentation to a bunch of chiropractors. They’re not always really great in marketing. But I want to educate them of this, um, I expect about this many people, and do that in the theme of the Beatles.

[00:22:12] And it will write, and it will not only write it, but will produce it. Guys, you will not be able to tell the difference. Two guys, um, here actually. This podcast right here, This Day in AI. These guys are Australian, they’re really fantastic. They said, you know what, I’m just going to take the top pick. They have a whole bunch of demo soundtracks that other people have done.

[00:22:37] They actually submitted it to, like, Sony. Sony wants an appointment with the artist. You will not be able to tell, okay? So, the first option is to do it all yourself. Do the queries, do the case studies, do the prompts, research all that stuff. If you’re limiting time and want to dip your toe in the water, there’s two podcasts I’d recommend.

[00:23:00] If you only have one hour a week, or even 45 minutes, the Artificial Intelligence Podcast with Paul Raizer and Mike Caput. These guys are in the know, and they’re tactical business owners too. So they’ll be able to tell you what’s out there, and then make it actionable for you. They’re no weak guys. So, really great, just a little bit of time every single week will get you kind of Um, and then the other one is this day in AI, in advance, these guys are a little bit funny, they’re Australian, so I apologize in advance for the, uh, the content, sometimes they use swear words and stuff like that because they’re just having a good time, so.

[00:23:42] But, really big. So that’s the second option. One’s do it yourself, two’s to get a little bit into it. We have other people who are in the know doing this stuff and testing the tools. Right? The third option, you guys, is to have us be able to help you. Okay? And again, this sounds like a sales pitch, guys. I just want more of you.

[00:24:02] Like, this has to go on. This legacy of AO has to go on. And I’m here to help. Right? So, we are launching this brand new, twice per month, 15 minute sessions. We’re going to be doing a webcast. It’ll be recorded, so you don’t have to be there live. But we will not only be looking at all those research tools, operations, marketing, all that, but we’re going to be listening to what you guys need to do and putting together the use cases.

[00:24:28] This is what you do with that. This is what this is practical. Would that be helpful to your business? You customize to your Right? Even if we start small, don’t care, we have to start somewhere. Okay? So, twice a month we’re going to be doing that for 15 minutes. It’s going to be recorded. And then you also get exclusive access to specific AI curated content that we think is helpful to you guys.

[00:24:53] In your businesses. Okay? That’s going to be 19 bucks a month. You can go to AIforPhysicians.com to sign up. The QR tag is there. I’d love to be able to help you with that. Um, and then the marketing checklist. So, these, a lot of these are big picture stuff, so just, just go through it with me a little bit.

[00:25:13] The first three are the ones I really want to drive home to you guys. So, the first, most important thing you guys need to do is determine your best customers and what makes you unique in your marketplace. Those are really two things stuck together. What makes you unique? AO is definitely neat. But there’s certain facets of AO that you may want to hone in, whether it’s migraine headaches, or whatever the case may be.

[00:25:37] So know who your best customers are, and what makes you different. Assuming, even if you’re, even if you don’t have another physician, That does exactly what you do. Let’s say AO is like a two hour drive away. Assume there is one. What makes you unique? Because, it may change. Right? And you don’t have time to change sometimes.

[00:26:00] So, pro tip here, start with your specialties. And their questions. AO is a great tool. But they don’t care about the tool, yet. They care about what it can do for them. There’s a whole book on Dr. Fiorini’s desk about what A. O. can do. I told you my wife has MS. She has no symptoms of irritable. Thank God. But it’s because he’s gifted people with certain talents.

[00:26:23] I believe A. O. is one of those. Okay? So, you solve their problems. The second one is be a thought leader. In your community, can you really go, Yeah, when people search neck pain, I’m their answer. If you can’t do that today, we’ve got some running to do. Just be honest. Okay? So, really important to consider yourself.

[00:26:45] As I am the best in this industry, I’m at an advanced AO conference. I’m putting in the work. Right? They need to hear from you about this stuff. Okay? So be the default solution. That’s how when I pick up this phone in two years, and I’m in, uh, Asheville, right? And you just sold your practice to them.

[00:27:08] Outstanding stud muffin who’s going to take over your business. Right? Right? So, when, when, when that person is saying, I have back pain, or I have migraine headaches, you’re the one that shows up. That’s how we do it. We’re the thought leaders. Okay? So, guys, this is what I see all the time. Once you have that who and that what makes you special, it’s now time to actually create content.

[00:27:36] And there’s no excuse anymore about creating content. It can be done very quickly and very easily. For an agency or somebody else, but it has to be done right. You have to create good content. How many of you have Googled my business? Do you know what I even mean? Keep them up, please. Do you have the login information?

[00:27:56] Or does somebody have the login? Okay. Guys, you see at the top that little map area? Thank you, sir. You can put the hands up. Very few, guys. In that little map area, in that little map area, please listen to me. Claim your Google listing. Right now, well maybe not right this minute, but you get the idea. This is the most urgent thing.

[00:28:17] I had a client, they’re spending $15,000 in ads, Google Ads, every single month. $15,000. Yeah. That’s not a very big budget. $15,000. We implemented, we implemented a strategic Google My Business directive program where it’s found for the right keywords. We are spending $0 in AdWords and his business up 300 percent since December.

[00:28:48] Guys, do this. What is he doing? What does the guy do? Oh, it’s an ADHD client of ours. ADHD telemedicine. What did you

[00:28:58] Speaker 2: say you were supposed to do?

[00:28:59] Speaker: Google my business. Just reach out to me. We’ll schedule an appointment. There’s ways to do this. Depending on your comfort level and the different practices that you have.

[00:29:09] You may be setting up multiple. So like, you know, car accidents is a great one, right? I’d love to show up for car accidents. Guess what? We have a live competition. Guess what? You can do it. With Google My Business. So, um, curate content. Um, basically, if you see articles, if you see things that are important that you want to share out, you need to make sure you’re doing it.

[00:29:31] These are a little less important. Those top three are really critical, you guys. Absolutely critical. Curated content, we can get into that a little bit later, it’s sharing articles out that are important, that you consider good, and then even potentially writing on them. Email marketing. Look, your customers, who doesn’t love to know that the person they do business with has a concern for them?

[00:29:52] So text, you know, do the thumbs up, like your text for example, right? We were texting a little bit this morning, right? I gave her a thumbs up, I didn’t have to give her a thumbs up, I gave her the time when the conference started. But I did it because I wanted her to know what I’m thinking about. Ahem. You guys.

[00:30:05] Yeah, they got it. That’s a relationship. It’s a lot harder to fire that. Right? And, by the way, that’s called engagement. Guess what Google’s looking at? Engagement. Okay? Digital anything. Customer reviews? Same thing. We can talk about building that. Schedule your appointment. We’ll make it happen. And then also be on the lookout for other opportunities to share with other thought leaders, both up and down and left and right in the funnel.

[00:30:32] Okay? So we’re going to look for opportunities to go do that as well. The last thing is, we can do that audit for you guys. So that whole checklist, if you guys want, you go to Dr. Marketing Audit. DrMarketingAudit. com That plugs right into my calendar, guys. We’ll run some reports, we’ll do a test with you guys, we’ll go through what your organization looks like, we’ll be able to see some really neat spots of opportunity to work.

[00:30:59] Guys, it’s free. I just want you guys to move the ball down the field. Okay? That’s really what it is. Okay? The last thing is, thank you. You guys are really helping people. You guys, I don’t know if you guys know, you guys go through your process home, but the fact is, you guys are truly helping people live their lives better.

[00:31:21] And I’m just honored to be here and to be able to help, okay? So thanks so much for your time, you guys. By the way, each one of these photos was done by AO. Wow.

[00:31:36] Speaker 6: Chris has come down here, or come up here, come up here. Um, and he’s doing stuff that you guys just, you need to be a part of it. And he loves AO that much.

[00:31:51] That he’s just doing it. So it’s, I can’t tell you how much he’s helped our business, but as a, as a friend and as somebody who cares about what we do, um, that we don’t have people like that, you know, and he came up when I said, Hey, would you be available to do that? And he goes, well, let me tell you what I just, I was just going to have him come up Speak for 10 minutes.

[00:32:20] He goes, well, I’ll bring all my camera equipment. So he’s got a whole studio set up in there. If you guys want

[00:32:26] Speaker: to do filming over here, we’ll do it for your business. We’ll capture some exciting, maybe, you know, client stories and things like that. Dr. Garvey got a ton of stories out there. Just really need to share that.

[00:32:36] Speaker 6: It’s in, it’s in Chattooga that, so you go out and make a right. It’s the first right. And then another right. But, um, take advantage of that, uh, because he’s, he’s doing it because he knows, you know, what, what Angelo was talking about this morning about trying to get more students and everything. This is going to help us majorly.

[00:33:01] It’s going to help us because that’s what they’re looking at because they don’t want to work. So they’re going to use this.

[00:33:06] Speaker 2: Right.

[00:33:07] Speaker 6: I really don’t. I appreciate you guys stopping here. I appreciate you speaking. Hair or no hair? Hair or

[00:33:17] Speaker 2: no hair? No hair. No hair. What’s your wife think? I didn’t ask her yet.

• Importance of building genuine reviews and maintaining a strong online presence.
• Practical tips for utilizing AI in marketing and operations.

• Marketing checklist for doctors to improve their online presence.
• Importance of Google My Business and creating valuable content.

• Recommendations for using AI tools and services.
• Mention of POE.com and other AI tools for creating content and music.

• Importance of engagement and relationship building with patients.
• Use of email marketing and digital communication for patient retention.

• Offer for a free marketing audit and further engagement.
• Encouragement to embrace AI and its benefits for future business growth.