Google Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section.
To access this report, you need to link your GA4 profile with your Google Ads account
Why we care. The inclusion of this Google Ads report, formerly found in GA4’s predecessor Universal Analytics, simplifies data access within GA4. It helps you figure out what’s working well and what needs improvement, making it easier to optimize your campaign more effectively.
First spotted: The report was first spotted by Senior Performance Marketing Manager and Google Ads expert, Thomas Eccel, who shared a preview on X:
To locate this report, go to the Advertising section, navigate to “Performance”, and click on “Google Ads”.
What Google is saying. Google confirmed the new report to Search Engine Land, explaining it’s part of its Advertising workspace update. A spokesperson recently confirmed:
- “If you currently run ads campaigns or monetize your properties with ads, make sure your ads accounts are linked to continue getting these actionable insights. If no account is linked, you will see a page that prompts you to link to an ads or publisher account.”
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Deep dive. Read our GA4 Advertising workspace update report for more information.
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
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About the author
Nicola Agius was Paid Media Editor of Search Engine Land after joining in 2023. She covered paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.
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