If you’ve tried using LinkedIn for sales but found it challenging to convert connections into clients, you’re not alone. Many business owners and marketers face this frustration. Jodie Cook’s recent Forbes article, The Non-Salesy Way to Pitch Your Services on LinkedIn, offers actionable strategies to turn cold leads into warm prospects—without the hard sell.
Here are the key steps to refine your LinkedIn approach:
1. Optimize Your Profile: Position yourself as a helpful expert by showcasing your skills, achievements, and value proposition.
2. Engage Authentically: Interact with posts, share insights, and build relationships before pitching.
3. Personalize Outreach: Avoid generic messages; tailor your pitch to the recipient’s needs and interests.
4. Provide Value First: Share relevant resources or advice to establish trust and credibility.
You can succeed on LinkedIn! If you’re unsure where to start or need help crafting your strategy, reach out to Content Engagement Lab—we’re here to help you master LinkedIn marketing.

Her full article is below:


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