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Transform Your Hiring Strategy: Become AI First like Zapier
In a landmark move, Zapier recently declared that AI fluency is now a minimum requirement for all new hires—regardless of role. Shared by Tracy St.Dic, Global Head of Talent, in her article "From AI‑friendly to AI‑first: How Zapier is transforming hiring...
🧭 Google Simplifies Search Results – What It Means for Your Business
Link to original announcement: Google to drop support for several rich result types Google has announced that starting in the coming weeks, it will phase out several low-use rich result types—such as Book Actions, Course Info, Claim Review, Estimated Salary,...
Why SEO Isn’t Dead—It’s Just Reborn: Embracing the Rise of Agentic Search and Human-Centered Content
Joe Procopio’s article, “SEO Is Dead, According to Google,” published on May 23, 2025, discusses the significant shift in search engine optimization (SEO) practices due to Google’s recent changes. At the Google I/O conference, Google announced the widespread...
Better GEO with SEO Using AI NOW!
Responsible for growing business online? Read this article from Search Engine Land and then do what it says… Link: https://searchengineland.com/use-google-gemini-seo-433357 If you don’t have time call...
Google Ads Costs Rise Again—Here’s Why Content Marketing Is Your Competitive Edge
A recent report from Search Engine Land reveals that Google Ads costs have increased by 13% year-over-year. While this surge in ad spend might seem daunting, there’s a silver lining: conversion rates have improved by 7%, indicating that users are engaging more...
Exploring the Philosophy of AI: Consciousness, Reasoning, and the Future of Intelligent Machines
Artificial intelligence has rapidly evolved from a futuristic concept to an everyday reality, but how close are we to creating truly conscious or reasoning machines? In a fascinating episode of Google DeepMind: The Podcast, host Professor Hannah Fry dives deep into...
How to Choose the Best GEO Tool — And Why Tools Alone Aren’t Enough
As AI-driven search engines like ChatGPT, Gemini, and Perplexity reshape how consumers find products and services, your brand’s visibility in these platforms is more critical than ever. A recent article from Search Engine Land, “How to choose the best AI visibility...
Why SEO Efforts Fail—Even When You Do Everything Right
By Chris Bernard, Content Engagement Labs In a recent article published by Search Engine Land, the author does a masterful job laying out the evolving priorities for winning organic traffic. From the shift in how users move through the funnel to the importance of...
Wanted to Build Your Own Website But Just Haven’t…Now Might Be the Time.
If you’d thought about building your own website now might be a good time to try a new AI powered Wordpress technology that is showing some promise. To date… haven’t been impressed with offerings from GoDaddy Airo. ...
Automate Smarter: Real MCP Use Cases Plus Extended Ideas for Your Team
In the rapidly evolving landscape of AI integration, the Model Context Protocol (MCP) has emerged as a pivotal tool for enhancing workflow efficiency. In his insightful article, Joel Lim of Runbear illustrates six practical applications of MCP-powered agents that...