Will AI Content Rank on Google Search, Google AI Overviews or ChatGPT? The Answer Might Surprise You.
So Google can scour the worlds information, bring that into an AI engine, such as Gemini and regurgitate it as a modified answer and show it at the top of the search engine results page, but can you?
Answer: Maybe.
But we understand that’s not incredible helpful; so here is a list of 4 simple things to consider based on questions we get regularly and a new research paper we just launched in partnership with Google Gemini.
Guidance Regarding the Question, “Will AI Content Rank on Google Search, Google AI Overviews or ChatGPT.” So here you go:
(1) Use AI-assisted but “human written content” for humans.
Use Gemini, Notebook LM, Chatgpt. Create and train custom bots so you can get massive context in there and dramatically affect the output, but remember to craft human content for humans.
(2) Google is looking for the thought leaders and professionals – so be “THE ONE” in your geography/industry/specialization/niche. Rewards for great, unique content is earned!
You, your team, and your marketing agency and those individuals who work on your account are going to need to deeply understand who you are talking to and what they care about in order to succeed moving forward and stand out.
(3) The engines can tell it’s AI generated.
Don’t think because you’ve trained and tuned that bot with other people’s information it’s going to fool Google, ChatGPT, X or whatever. Remember they’ve likely already ripped off that copyrighted content…they’ve see it before. That being said, you can build your own custom and tuned bots with content that you’ve uniquely created based on your products, experiences, guides, education, processes etc. All that custom content can then be used to quickly spin up content that is uniquely you as it is the foundation of the output.
(4) It’s a lot of work, but It’s worth it.
Assuming you are in your line of business because you genuinely care about helping humans get stuff done with your products or services at the fair price the market deems it worth; you will be rewarded. If you write consistently-unique and high quality content that people care about, you have the opportunity to be the thought leader in your geography, industry, specialization, or niche, Google and others will reward that, and you get the privilege of serving others
Interested in Getting Specific Tactical Steps To Get Your AI Content to Rank on Google Search, Google AI Overviews and ChatGPT?
We have a very detailed report we just launched in partnership with Google Gemini that lays out the specific actions that an organization can do to scale high-quality AI generated content creation to win and maintain high rankings in Google Search, Google AI Overviews and ChatGPT.
The paper is called “The Future of Content: Navigating AI Generated Content for Sustainable SEO & AI Overview Performance. A Strategic Framework for Q3 2025 and Beyond” published 9/26/2025.
Get Your Copy by Clicking Here.
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