Avoid Google’s Local Keyword Estimator Manipulations & Create Real Local Keyword Insights

Featured, Google Adwords, SEO Tactics

Avoid Google's Local Keyword Estimator Manipulations & Create Real Local Keyword Insights

Hi there! I’m Chris Bernard from Content Engagement Lab, and today I want to dive into something that has sparked the curiosity of business owners and marketers alike. Have you ever wondered if Google manipulates local search volume estimates to increase revenue? Let’s explore this intriguing possibility together.

Introduction to Keywords Insight Program

In the digital marketing world, keywords are king. Instead of making educated guesses about which keywords people are using, I suggest implementing a Keywords Insight Program. This involves exhaustively compiling possible keywords, configurations, and phrases to test them in Google’s ecosystem.

Start by creating a list tailored to your business needs, incorporating localizations by city. For instance, for a dentist in Olmsted Falls, Ohio, we built a keyword list focusing on Cleveland’s suburbs. Although their initial list was modest, with tools like Google AdWords, Ahrefs, and ChatGPT, you can significantly expand it.

Building Your Keyword List

With a precise strategy, you can include city names both as prefixes and suffixes in your keywords, creating comprehensive combinations. In our example, the keyword list ballooned to over 4,200 terms. By utilizing the AdWords Editor, you can efficiently upload and manage these extensive lists.

Analyzing Search Data with Google AdWords

Once your keywords are loaded into an AdWords campaign, sorting your results by impressions or cost per click (CPC) can provide valuable insights. Interestingly, Google’s CPC estimates are often near the actual data. This focus group-like approach allows you to understand your brand’s positioning against competitors in real-time.

Uncovering Google’s Estimates Versus Reality

The real eye-opener comes when comparing Google’s search volume estimates with your collected data. Even though this campaign is fresh, often significant disparities emerge, sometimes as wide as 100-200%. Google’s estimates might suggest a particular keyword’s prominence, but local search numbers may tell a different story.

Practical Steps and Observations

To demonstrate these differences, let’s utilize Google’s Keyword Planner Tool. After compiling our keywords into a CSV file and uploading them, we receive Google’s forecasts. It’s fascinating to observe actual performance against Google’s suggestions.

For instance, keywords like “dental clinic near me” and “laser teeth whitening” reveal varied results. Google’s estimates sometimes propel certain keywords higher than warranted by the data, influenced by local demand.

Conclusion: The Importance of Real Data

As marketers and business owners, real data is our best ally. While Google’s estimates provide a starting point, your specific audience’s behavior is much more telling. By continuously evaluating the variations between estimated and actual data, you’re empowered to make better informed strategic decisions.

Stay Tuned for More Insights

This is just the beginning of our investigation. Once more data is available, I’ll share additional findings. To receive updates directly or ask questions, feel free to drop me an email. Seeing the stark differences between Google’s estimates and actual numbers can be enlightening and beneficial in refining your marketing strategy.

Stay strong, help people, and be well. Until next time, folks!

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