As certified marketing consultants we recognize the need to know everything about…well…everything. We are constantly researching and learning. Here is an essembly of a few of the goodies.
Building a captivating webpage can feel like a daunting task, but with the right tools, it becomes an exciting journey. In this blog post, we dive into how AI tools like Claude and Google Gemini were seamlessly integrated into designing a webpage for transportation...
🚨 FREE AI Webinar Series for Students (and Smart Professionals) 🚨 4-Part Series: AI for College Students — The Skills That Actually Matter! Let’s be honest: Most people are still using ChatGPT like a search engine. 🔹 No CustomGPTs.🔹 No automations.🔹 No idea how to...
Google’s New Ad Layout Is Fooling Users — What It Means for Your Business If you’ve noticed strange behavior in your Google Ads performance lately, you’re not imagining things. Google’s latest change to its ad layout is creating a confusing user experience—one that...
Will AI Content Rank on Google Search, Google AI Overviews or ChatGPT? The Answer Might Surprise You. So Google can scour the world's information, bring that into an AI engine, such as Gemini and regurgitate it as a modified answer and show it at the top of the...
When Google Speaks (and Sees): What “Search Live” Means for Business Owners & Senior Marketers Let me get straight to the point: Google just quietly dropped a seismic update to how search works in the U.S. — one that should put every...
AlterEgo: Your Private, Silent Channel to AI Imagine accessing the full power of artificial intelligence, sending a text, or getting a real-time translation... all without saying a word, typing on a keyboard, or even looking at a screen. This isn't science fiction;...
Every leader faces moments when they must decide whether to speak boldly or to endure quietly. The Scriptures give us two striking portraits of leadership in the lives of Elijah and Daniel — both faithful men of God, yet guided in very different ways. Their...
Things to Know Before Hiring That AI Consultant for Your SMB or Enterprise By Chris Bernard LinkedIn Profile Author Page The AI Boom: Overhyped or Underdelivered? The rise of generative AI has ignited a corporate gold rush, and consulting firms raced to stake their...
Before we get started a little context on "A Modern Blueprint for Leaving an Inheritance to Your Children's Children." So our company's purpose statement is way bigger than just business. It's about leaving a legacy (aka an inheritance). If you find that...
Hi there! I'm Chris Bernard from Content Engagement Lab, and today I want to dive into something that has sparked the curiosity of business owners and marketers alike. Have you ever wondered if Google manipulates local search volume estimates to increase revenue?...
AI for SMBs: Unlocking Tangible ROI and Measurable Business Growth Are you a President, CMO, CFO, or Owner of a Small to Medium-Sized Business (SMB) grappling with the question, "What is the tangible business case for AI, and how will we measure its return on...
Top Line // Exploring Ideogram: A Deep Dive into the ‘Character’ Feature Chris Bernard from Content Engagement Lab shares his experience with a feature on Ideogram called ‘Character’, which maintains a consistent theme across various photos. He uploads different...
At Content Engagement Lab, we love a good insight—especially one that helps us move faster and smarter. If you're in the weeds of SEO and content strategy, you already know that Google Search Console (GSC) is a goldmine. But with the recent addition of the 24...
Kicking off with insights from the Fast Company article by Jay Peir. In today’s dynamic business environment, CFOs are rapidly evolving from the guardians of financial reporting to strategic architects steering real‑time decision-making. As highlighted in Fast...
Cursor is more than a code editor—it’s the fastest-growing SaaS tool in history. Launched by four MIT friends in 2020, Cursor hit $100M ARR in just 12 months, $300M after 24 months, and soared past $500M ARR merely 30 months after launch . If you’ve heard the...
In today’s competitive landscape, visibility is everything—especially when your customers are nearby and ready to act. Whether you’re a healthcare provider, franchise operator, financial service, or retail brand with physical locations, local search is one of the...
This smart automation shows you how to connect OpenAI's GPT-3 with Make.com to automatically generate blog posts, product descriptions, or marketing copy—no coding needed. It's a must-see for any marketing exec or business owner looking to boost productivity with...
In a landmark move, Zapier recently declared that AI fluency is now a minimum requirement for all new hires—regardless of role. Shared by Tracy St.Dic, Global Head of Talent, in her article "From AI‑friendly to AI‑first: How Zapier is transforming hiring...
Link to original announcement: Google to drop support for several rich result types Google has announced that starting in the coming weeks, it will phase out several low-use rich result types—such as Book Actions, Course Info, Claim Review, Estimated Salary,...
Joe Procopio’s article, “SEO Is Dead, According to Google,” published on May 23, 2025, discusses the significant shift in search engine optimization (SEO) practices due to Google’s recent changes. At the Google I/O conference, Google announced the widespread...
Responsible for growing business online? Read this article from Search Engine Land and then do what it says… Link: https://searchengineland.com/use-google-gemini-seo-433357 If you don’t have time call...
A recent report from Search Engine Land reveals that Google Ads costs have increased by 13% year-over-year. While this surge in ad spend might seem daunting, there’s a silver lining: conversion rates have improved by 7%, indicating that users are engaging more...
Artificial intelligence has rapidly evolved from a futuristic concept to an everyday reality, but how close are we to creating truly conscious or reasoning machines? In a fascinating episode of Google DeepMind: The Podcast, host Professor Hannah Fry dives deep into...
As AI-driven search engines like ChatGPT, Gemini, and Perplexity reshape how consumers find products and services, your brand’s visibility in these platforms is more critical than ever. A recent article from Search Engine Land, “How to choose the best AI visibility...
By Chris Bernard, Content Engagement Labs In a recent article published by Search Engine Land, the author does a masterful job laying out the evolving priorities for winning organic traffic. From the shift in how users move through the funnel to the importance of...
If you’d thought about building your own website now might be a good time to try a new AI powered Wordpress technology that is showing some promise. To date… haven’t been impressed with offerings from GoDaddy Airo. ...
In the rapidly evolving landscape of AI integration, the Model Context Protocol (MCP) has emerged as a pivotal tool for enhancing workflow efficiency. In his insightful article, Joel Lim of Runbear illustrates six practical applications of MCP-powered agents that...
In a recent presentation at Search Central Live NYC, Google’s Search Liaison, Danny Sullivan—widely considered the grandfather of modern SEO (think Moses or Abraham for search marketers)—shed light on how smaller businesses can rise above bigger brands in Google...
If you’re a business owner or high-level executive, chances are your days are packed with meetings, strategic planning, and keeping your company on track. With so much to do, personal research, curiosity-driven learning, and even small daily optimizations often...
In her Forbes article “5 ChatGPT Prompts To Buy Back Your Time,” Jodie Cook presents strategies for business owners and executives to optimize their schedules and enhance productivity using ChatGPT. The five prompts she recommends are: 1. Identify...
A high-severity vulnerability has been identified in the All-in-One WP Migration and Backup plugin, which is installed on over 5 million WordPress sites. This vulnerability allows unauthenticated attackers to inject a PHP object through the...
In today’s digital landscape, standing out as a trusted authority is more important than ever. Thought leadership isn’t just about having expertise—it’s about sharing that expertise in a way that attracts, engages, and builds credibility with your audience. A...
Why SEO Fails Before It Begins – And How to Avoid Lazy SEO Original Article: Why SEO Fails Before It Begins A recent article on Search Engine Land highlights a critical problem in digital marketing: many SEO strategies fail before they even begin. The piece...
In a recent TechRadar article, Eric Hal Schwartz explores how integrating ChatGPT's Tasks feature transformed his approach to daily planning and productivity. By automating to-do lists and breaking down complex projects into manageable steps, the AI-driven tool...
In her Forbes article, 5 Ways To Use An AI Agent To Grow Your Business, Jodie Cook outlines five strategies for leveraging AI agents to enhance business operations: 1. Enhance Customer Service: Implement AI agents to provide prompt and accurate responses to...
"Are Audio Versions of Blog Posts a Smart SEO Play? Google Says No—But the Future Says Yes" In a recent article on Search Engine Journal (www.searchenginejournal.com/google-answers-whether-audio-versions-of-blog-posts-help-seo/540166/), Google answered a...
AI adoption in marketing has skyrocketed, but are you leveraging AI in the most impactful ways? A recent article by MarTech outlines the top 50 generative AI use cases for marketing, showcasing how businesses are using AI for content creation, personalization,...
In today's fast-paced business environment, efficiency and automation are paramount. OpenAI's latest feature for ChatGPT, known as "Tasks," is designed to help business owners and marketing executives streamline their operations by automating routine activities....
searchengineland.com/gsc-fix-blocked-indexed-though-blocked-by-robots-txt-errors-451768 Sent from my iPhone
AI-Powered Search is Changing Digital Marketing: What Business Owners and Executive Marketers Need to Do Now In the rapidly evolving landscape of digital marketing, Artificial Intelligence (AI) and Large Language Models (LLMs) are reshaping how consumers interact...
Here Comes The Big, Strong Agentic AI Wave...
Google has recently improved its Business Profiles reinstatement process by including case numbers in initial appeal emails and allowing up to five document uploads, each with a 20MB limit. These updates aim to streamline the reinstatement process for businesses...
Google’s recent decision to drop its AI weapons pledge has sparked intense internal backlash, with employees questioning the company’s shifting ethical stance. Business Insider reports that Google quietly removed its previous commitment to abstain from AI-powered...
For years, digital marketers and business owners have relied on search engine optimization (SEO) and paid search advertising to drive traffic, leads, and sales. However, a recent analysis by Seer Interactive has unveiled a dramatic decline in both organic and paid...
In a recent article on Search Engine Roundtable, Barry Schwartz discusses insights from Google’s John Mueller regarding the industry’s ability to identify content crafted solely for search engine performance. Mueller observes that professionals can often quickly...
In the ever-evolving landscape of digital marketing, staying ahead of search engine algorithms is crucial for business owners and chief marketing officers aiming to enhance their online presence. A recent study by Ahrefs delved into the significance of...
If you’ve tried using LinkedIn for sales but found it challenging to convert connections into clients, you’re not alone. Many business owners and marketers face this frustration. Jodie Cook’s recent Forbes article, The Non-Salesy Way to Pitch Your Services on...
Summarized from the CMO Confidential Podcast. Link: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567?i=1000683942046 This briefing doc reviews the key themes and insights from the CMO Confidential podcast episode "Carilu Dietrich | B2B...
In today’s fast-paced business environment, leveraging advanced AI tools like Google’s Gemini 2.0 can significantly enhance productivity and efficiency. Whether you’re a business owner skeptical about AI’s value or a marketing professional seeking advanced tips,...
WordPress is a free, open-source content management system (CMS) that powers approximately 62% of websites using such platforms, including notable sites like WhiteHouse.gov and TaylorSwift.com. Its flexibility and extensive plugin ecosystem have made it a...
OK….here we go. Have you installed Apple Intelligence yet? Comment below.
Google is more than just a search engine—it’s a tool that, when used effectively, can provide powerful insights for business owners and marketers. By mastering advanced search techniques, you can uncover trends, analyze competitors, and make data-driven decisions...
In today’s fast-paced business environment, staying ahead requires leveraging cutting-edge tools that enhance productivity and streamline operations. Google’s NotebookLM is one such innovative solution, designed to revolutionize how business owners and marketing...
The article “AI’s Next Leap Requires Intimate Understanding of Human Behavior” discusses the evolving role of artificial intelligence (AI) in business, emphasizing the need for AI systems to deeply understand human behavior to drive future advancements. Key Points:...
Starting in six weeks, Google will officially begin tracking users across all their devices, integrating data from Chrome, Android, and other services. While many might assume this type of tracking has been happening behind the scenes, this move openly formalizes...
John Mueller from Google recently addressed the role of URLs in search engine rankings, highlighting that while URLs alone provide minimal additional signals, their structure can still have a significant impact in specific contexts. Mueller explained that...
INC recently released an article outlining five productivity tips for 2025, but let’s be honest: the advice is so basic it’s an insult to any smart and educated business professional. Tips like “make a to-do list” and “start your day with focus” are productivity...
In a recent evaluation, Tom’s Guide compared Google’s Gemini and OpenAI’s ChatGPT across seven distinct prompts to assess their performance in various tasks. 1. Image Generation Both models were tasked with creating an image of a cyborg cat in a futuristic living...
Artificial intelligence is rapidly reshaping how we search for and interact with information online. A recent report from Search Engine Land offers a detailed comparison of ChatGPT and Google Search, highlighting their strengths, weaknesses, and evolving roles in...
In 2024, NotebookLM emerged as an indispensable tool for professionals seeking to enhance productivity and streamline information management. Nathaniel Wilkins, in his article “5 ways NotebookLM helped me work much smarter in 2024,” highlights several key features...
Google is set to introduce an “AI Mode” to its Search page, allowing users to receive conversational answers from a chatbot similar to its Gemini model, replacing traditional search results. This feature will be accessible via a tab near the top of the search...
Former Google CEO Eric Schmidt has recently raised significant concerns about the rapid advancement of artificial intelligence (AI), emphasizing the potential risks associated with self-improving systems. Schmidt warns that as AI systems evolve to operate...
AI is transforming search in ways we’ve never seen before, and businesses must adapt quickly to remain competitive. With tools like Google’s Search Generative Experience (SGE) changing how people find information, search engine optimization (SEO) strategies must...
In the evolving landscape of artificial intelligence (AI), the emergence of agentic AI—systems capable of autonomous actions on behalf of users—promises to revolutionize business operations and marketing strategies. Unlike traditional AI models that require...
In a recent Forbes article, Aytekin Tank, CEO of Jotform, discusses how AI tools like ChatGPT can serve as powerful allies in enhancing workplace motivation and productivity. He emphasizes that ChatGPT can act as a sounding board, providing feedback and support to...
Google has removed the “Legacy tools and reports” section from the Google Search Console sidebar. This change likely occurred around mid-November 2024, coinciding with the removal of the Page Experience report. The legacy tools, including the Ad Experience Report,...
In a recent article on Tom’s Guide, a mother of three detailed how she utilized Google Gemini to streamline her grocery shopping, resulting in significant time and cost savings. By leveraging Gemini’s advanced AI capabilities, she transformed a traditionally...
The FBI and the Cybersecurity and Infrastructure Security Agency (CISA) have issued a warning to iPhone and Android users regarding the security vulnerabilities associated with Rich Communication Services (RCS) messaging, particularly between different platforms....
Do you agree? If you do or don’t what are you doing about it? Link: www.businessinsider.com/marc-benioff-salesforce-llm-ai-agents-future-podcast-2024-11 Sent from my...
Unlocking the Potential of AI with Observability Hugging Face has released Observers, an open-source Python library designed to improve the performance monitoring and transparency of generative AI models. This cutting-edge tool equips developers with the ability to...
Google is currently testing the inclusion of icons and labels within sitelinks in search result snippets. These icons—such as a phone, price tag, fork and knife, map pin, and information symbol—appear alongside corresponding links, providing users with immediate...
In a recent article on Search Engine Roundtable, Barry Schwartz discusses the potential of AI chatbots, particularly OpenAI’s ChatGPT, to challenge Google’s dominance in the search market. Citing data from Rand Fishkin of Sparktoro, Schwartz notes that as of...
Picture this: An AI so advanced it doesn’t just answer your questions—it completes your tasks, solves your problems, and makes your life easier without needing constant guidance. That’s Operator, OpenAI’s groundbreaking new AI agent, poised to redefine what we...
In an era where efficiency and creativity are paramount, leveraging artificial intelligence, particularly tools like ChatGPT, can significantly enhance our daily lives. By crafting strategic prompts, we can unlock the full potential of AI to transform how we...
In a recent article by Barry Collins on Forbes, it was reported that ChatGPT experienced a significant outage just days after launching its new search engine feature. This disruption left many users unable to access the AI chatbot, highlighting the challenges...
As Google continues to enhance its Business Profiles, a recent update introduced the ability for reviews to appear directly within the photo carousels on business listings. According to Search Engine Roundtable, this new feature integrates user reviews with related...
Google Maps is undergoing a significant transformation with its integration of advanced AI capabilities, promising to revolutionize how local businesses engage with customers. These changes mean more dynamic, interactive, and informative experiences for users and...
In this BGR article, the author explores ChatGPT’s Advanced Voice Mode as a unique tool for museum visits. By using it as a real-time museum guide, the writer found the feature offered valuable information but faced issues like connectivity and occasional...
Microsoft recently released OmniParser, a compact AI-powered model on Hugging Face, designed to convert screenshots of user interfaces (UIs) into structured, actionable data. For business leaders and marketers, this tool promises a new level of efficiency: imagine...
Here’s a structure and sample content for the 1500-word blog post: 3 Key Takeaways for Busy Professionals on Google Gemini’s New Tools 1. Efficient Scheduling and Management – Google Gemini now integrates with Google Calendar, Keep, and Tasks, allowing you to...
Three Major Takeaways for Business Owners on URL Structure and SEO: 1. Strategic URL Planning Improves Search Ranking: Well-structured URLs enhance visibility in search engines, making it easier for customers to find your site. 2. Simple URLs Drive Better User...
OpenAI is set to release SearchGPT, a real-time web search feature, to free ChatGPT users. This update empowers users to search the web directly from the chat interface, providing an alternative to traditional search engines like Google. For businesses that rely...
In today's fast-paced business environment, leveraging AI tools like ChatGPT can significantly enhance productivity. The recent introduction of the Canvas feature in ChatGPT, as detailed in a ZDNet article, offers practical solutions for business owners and...
OpenAI’s ChatGPT has taken a massive leap forward with the introduction of SearchGPT, offering real-time web search capabilities to select users in the U.S. This new feature, as reported by TestingCatalog, allows for live searches and retrieval of up-to-date...
In today’s dynamic digital marketing landscape, TikTok, a platform that many U.S. business owners and marketers may feel ambivalent about, has undeniably cemented its place as a critical tool for marketing strategy. Owned by ByteDance, TikTok’s rise has been fueled...
HubSpot recently introduced new AI-powered marketing tools under the brand "Breeze," aimed at enhancing automation and efficiency for marketers, sales teams, and customer service operations. The tools include AI-powered Copilot for personalized recommendations,...
In a recent update, Google announced stricter enforcement of its review policies for businesses, which has significant implications for business owners and marketers. According to the article on Search Engine Roundtable, Google has introduced new restrictions...
OpenAI has recently unveiled a new family of AI models, known as O1 Preview and O1 Mini, that are setting new standards in artificial intelligence. These models go beyond the capabilities of their predecessors in the GPT series, with a specific focus on solving...
Google has introduced the Gemini Google Calendar extension, which enables users to manage their calendar using conversational commands. With Gemini, users can create, edit, cancel, and search for events with simple voice or text-based prompts. The tool can...
In a recent **Harvard Business Review** article, CEOs are increasingly using generative AI for strategic planning, enabling them to analyze complex data and forecast trends with precision. While this may seem suited to large corporations, the insights can also...
Google’s latest Gemini AI, integrated into Ask Photos, is transforming how businesses can leverage visual search to enhance marketing efforts. This innovative feature allows users to find specific images within their photo libraries using detailed, conversational...
The landscape of digital search is undergoing a seismic shift. Google’s latest innovation, Gemini AI, is poised to fundamentally change how consumers discover businesses online. Unlike its predecessor, Google Assistant, Gemini AI brings enhanced contextual...
Simplified Overview of AI and Generative AI Artificial Intelligence (AI): AI refers to technology that mimics human intelligence, enabling machines to perform tasks like learning, problem-solving, and decision-making. AI is everywhere—from virtual assistants like...
In today's fast-paced digital world, your business’s online reputation is more crucial than ever. Google reviews have emerged as one of the most powerful tools to enhance visibility and build trust with potential customers. If you haven’t already, it’s time to...
Google's latest foray into AI-driven image generation comes with the launch of Imagen 3 under the Gemini AI platform. Imagen 3 is Google’s most advanced text-to-image generator, designed to rival the capabilities of popular tools like DALL-E and Midjourney. This...
In today's fast-paced business environment, leveraging AI video editing tools can significantly enhance operational efficiency and productivity. A recent article on Search Engine Land evaluates various AI video generators, highlighting their potential to...
In the rapidly evolving digital landscape, artificial intelligence (AI) has emerged as a powerful tool in marketing. From automating customer interactions to personalizing product recommendations, AI promises to enhance efficiency and drive sales. However, a recent...