Blog News
As certified marketing consultants we recognize the need to know everything about…well…everything. We are constantly researching and learning. Here is an essembly of a few of the goodies.
Google’s New Ad Layout Is Fooling Users — What It Means for Your Business
Google’s New Ad Layout Is Fooling Users — What It Means for Your Business If you’ve noticed strange behavior in your Google Ads performance lately, you’re not imagining things. Google’s latest change to its ad layout is creating a confusing user experience—one that...
Transforming Your Website Engagement and Sales Workflow with AI Automation
Automating Engagement with AI: Key Insights Transforming Your Website Engagement and Sales Workflow with AI Automation In today’s fast-paced digital landscape, businesses face the ever-growing challenge of capturing and engaging visitors to their websites...
Will AI Content Rank on Google Search, Google AI Overviews or ChatGPT? The Answer Might Surprise You.
Will AI Content Rank on Google Search, Google AI Overviews or ChatGPT? The Answer Might Surprise You. So Google can scour the world's information, bring that into an AI engine, such as Gemini and regurgitate it as a modified answer and show it at the top of the...
When Google Speaks (and Sees): What “Search Live” Means for Business Owners & Senior Marketers
When Google Speaks (and Sees): What “Search Live” Means for Business Owners & Senior Marketers Let me get straight to the point: Google just quietly dropped a seismic update to how search works in the U.S. — one that should put every...
The Non-Invasive Neuralink? AlterEgo: Your Private, Silent Channel to AI
AlterEgo: Your Private, Silent Channel to AI Imagine accessing the full power of artificial intelligence, sending a text, or getting a real-time translation... all without saying a word, typing on a keyboard, or even looking at a screen. This isn't science fiction;...
How AI Is Reshaping Consulting Firms — Key Insights
Consulting firms are undergoing structural change, rather than being made obsolete, thanks to artificial intelligence. The HBR article by Duncan, Anderson, and Saviano argues that AI is transforming consulting in ways that require new roles, flatter teams, and...
5 Things to Know Before Hiring That AI Consultant for Your SMB or Enterprise
Things to Know Before Hiring That AI Consultant for Your SMB or Enterprise By Chris Bernard LinkedIn Profile Author Page The AI Boom: Overhyped or Underdelivered? The rise of generative AI has ignited a corporate gold rush, and consulting firms raced to stake their...
Avoid Google’s Local Keyword Estimator Manipulations & Create Real Local Keyword Insights
Hi there! I'm Chris Bernard from Content Engagement Lab, and today I want to dive into something that has sparked the curiosity of business owners and marketers alike. Have you ever wondered if Google manipulates local search volume estimates to increase revenue?...