Content Engagement Lab

Privacy Policy

Effective date: November 10, 2026

1. Who we are

Content Engagement Lab ("CEL," "we," "us") is a sales, marketing and AI consultancy based at 8051 N. Tamiami Trail, Suite A8, Sarasota, FL 34243. This policy explains how we handle personal information collected through contentengagementlab.com, our workshops and events, our podcasts and email, and our client engagements.

2. Information we collect

Information you give us

• Contact and registration details such as your name, email, phone number, company and job title when you register for a workshop or event, fill out a form, book a call, or email us.
• Business information you share during an assessment, consultation or engagement, such as goals, processes, examples of your work, and marketing or sales data.
• Account access you choose to grant us to deliver services (for example, access to an advertising, analytics, CRM or website account).
• Billing details needed to invoice or process payment. Card payments are handled by our payment processor; we do not store full card numbers.

Information collected automatically

• Usage and device data such as pages viewed, time on page, referring site, browser, device type, approximate location and IP address.
• Campaign and attribution data such as UTM parameters, ad click identifiers and the source that brought you to our site, which we may connect to forms you submit.
• Cookies and similar technologies, described in section 6.

Information from other sources

• Professional information that is publicly available or provided by business-data and visitor-identification services (for example, name, job title, company and business email associated with a website visit).
• Registration information shared with us by platforms such as LinkedIn when you sign up for one of our events there.

3. How we use your information

• To run workshops and events, including confirmations, logistics, materials and follow-up.
• To deliver, manage and improve client services.
• To respond to inquiries and schedule conversations.
• To send updates and practical AI and marketing content you can unsubscribe from at any time.
• To measure and improve our website and marketing, including understanding which campaigns lead to inquiries.
• To invoice, keep records, protect our business and meet legal obligations.

4. Client data and AI tools

When you hire us, we treat the information and account access you provide as confidential. We use it only to perform the work you engaged us for, as described in your agreement with us.

• AI tools. Our work often uses AI platforms (for example, large language model assistants and automation tools). When we process client information with these tools, we use business or enterprise settings where available and do not knowingly allow your confidential information to be used to train public AI models.
• Least access. We request only the account access needed for the work and ask you to remove it when an engagement ends.
• Your customers' data. If our work involves information about your customers or patients, you remain responsible for having the right to share it with us. We do not accept protected health information unless a written agreement covering it is in place.
• No resale. We never sell client data or use one client's confidential data for another client.

5. How we share information

We do not sell or rent your personal information. We share it only as follows:

Who	Why
Service providers	Website hosting, email and calendar, CRM (such as HubSpot), workflow automation (such as Make.com), analytics and attribution tools, visitor identification, payment processing, and AI platforms that help us deliver our services. They may use the information only to provide services to us.
Advertising and social platforms	Platforms such as Google and LinkedIn, to measure and improve our ads and events.
Event partners	Venues or co-hosts of a specific event, only as needed to run it, and only if stated when you register.
Legal and business transfers	If required by law, to protect our rights or safety, or as part of a merger, sale or reorganization of our business.
With your consent	Any other sharing you ask for or agree to.

6. Cookies, tracking and visitor identification

Our website uses cookies, pixels and similar technologies to:

• keep the site working and remember your preferences;
• measure traffic and understand how visitors use the site;
• record campaign and referral details (such as UTM parameters) so we can see which marketing works;
• measure and improve advertising on platforms such as Google and LinkedIn; and
• identify the businesses, and in some cases the professional identity, of visitors through third-party visitor-identification services, so we can follow up with people who may be interested in our services.

If we identify you this way, we may add your business contact details to our CRM and send you a relevant email. Every email includes an unsubscribe link, and you can ask us to delete the record at any time.

You can block or delete cookies in your browser settings, and you can opt out of interest-based ads through your Google and LinkedIn ad settings. Some parts of the site may not work as well without cookies. Our site does not currently respond to "Do Not Track" browser signals.

7. Workshops, events and LinkedIn registration

When you register for a CEL workshop or event, on our website or through a platform such as LinkedIn, we receive the details you submit (typically name, email, company, job title and location). We use them to confirm your seat, send logistics and a short pre-read, follow up after the session, and occasionally share practical AI notes for business owners. LinkedIn's handling of your information on its platform is covered by LinkedIn's Privacy Policy.

We may take photos or video at in-person events. We will tell you at the event, and you can ask not to be included.

8. How long we keep information

We keep personal information only as long as we need it for the purposes above: generally for the length of a client relationship plus the time required for tax, legal and accounting records, and for marketing contacts until you unsubscribe or ask us to delete them. Then we delete or anonymize it.

9. Security

We use reasonable administrative, technical and physical safeguards, including access controls, multi-factor authentication where available, and reputable service providers. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. If a breach affects your information, we will notify you as required by law.

10. Your choices and rights

• Email. Use the unsubscribe link in any email, or contact us.
• Access, correction and deletion. You can ask what personal information we hold about you, ask us to correct it, or ask us to delete it.
• State privacy rights. Depending on where you live, you may have additional rights under state law, such as the right to opt out of targeted advertising. We honor these requests where they apply, and we will not discriminate against you for using them.

To make a request, email chris@contentengagementlab.com. We may need to verify your identity, and we aim to respond within 30 days.

11. Children

Our website and services are intended for business professionals and are not directed to children under 16. We do not knowingly collect personal information from children. If you believe a child has given us information, contact us and we will delete it.

12. Changes to this policy

We may update this policy from time to time. We will change the effective date above and, for significant changes, let clients and subscribers know by email or a notice on our site.